Friday, June 24, 2011

Logo Design week 4


Creating my logo was not a simple task, it took long periods of thinking, sketching, and brainstorming. I knew I wanted to create something that would represent me, so I had to start thinking of ideas that relate to me. I went through a couple of ideas and sketched them out, but it's so hard to fit all your favorite things into one design. I knew I needed to think simple. Wine came to mind, and my middle name (Sweet), and i thought about combining the two in a way that the wine pouring out would be like my curly hair, but I didn't get anywhere with that. Then I saw a work of art by Milton Glaser that I liked, it was a picture of Bob Dylan's profile. It was colorful, and visually stimulating. I knew I wanted to create something involving a profile of sort. I experimented with not only my own ideas, but borrowed other artist's ideas and creations. In the end I think by branching out and taking ideas from other's helped my logo. It's quite amazing how small sketches end up turning into a design, when they hardly look like they did when they started! I love the way our brain works, and how the more you brainstorm, the more ideas solidify. I had fun with this creative process, and I was able to identify what I was doing, and at what point of creation I was at. The most important discovery I made was the fact that any logo has the potential to change, and it can be said that it is never officially done. It is an ongoing process, a continual creative process, and it can constantly be simplified and changed. I realize this about my own logo, and that I may feel like I'm never satisfied. After watching the videos, checking out the sources, and reviewing the websites, I am proud to walk away knowing that there is no right or wrong in graphic design, there is only effective and non-effective communication. I now understand the challenge in designs and logos, and it's absolutely amazing to me how often they are used in everyday life. Through the sources it helped me to open my eyes to all the graphic design around me, and have a greater appreciation for it. I liked the videos, I thought they were interesting in that they really exposed all the steps of the entire process of creating a logo. I thought the videos were informative of what goes on in the business world concerning design.

1 comment:

  1. Wow!!! I absolutely love your logo! You are very artistic! It was very stimulating and interesting to look at. I love your color choice and the way managed to balance the brigthness and darkness of the colors used. I also felt the same way about graphic design after these assignments; that there is no right or wrong.

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